Thursday, December 21, 2017

What is Paid Search Marketing?

Search marketing which is done using non-free means is called Paid Search Marketing. Paid search marketing involves bidding on advertisement spots per number of visitors and per number of clicks, hence; paid search marketing is also called PPC (pay-per-click) or CPC (cost-per-click) marketing. All types of ads which appear under sponsored advertisement listings are part of paid search marketing.

A picture of paid search marketing.
A picture of paid search marketing.

Features of Paid Search Marketing

Paid search marketing offers advertisers different types of advertisements to display on the Internet. Some of the features of paid search marketing are listed below:
Fixed Rate Search Marketing - When it is known exactly how many visitors and clicks could be generated from an ad spot, the fixed rate search marketing model is used on the Internet.

Variable Rate Search Marketing - When the number of visits and clicks are variable, the variable rate search marketing model is used to accept and display advertisements on the Internet.

Benefits of Paid Search Marketing

Paid search marketing presents advertisers with many opportunities to display their advertisements on the Internet. Some of the benefits of paid search marketing are listed below:
  • Paid search marketing can reach millions of people within a few hours of time.
  • Paid search marketing is a cost-effective way for any type of advertiser - small or big, to display their advertisements.
  • Paid search marketing helps advertisers gain visibility on variables or search terms they want to display advertisements for.

Doubts of Paid Search Marketing

Paid search marketing might not be beneficial for everybody. Some of the doubts of paid search marketing are listed below:
  • Not everyone who clicks on an advertisement becomes a customer.
  • Some types of advertisements can only be displayed on certain types of web pages.
  • Sometimes, the bid-price for an ad slot is too high and too expensive to display the advertisement.

Buying Paid Search Marketing

While paid search marketing models can deliver the statistics, they may not be able to deliver on sales. However, paid search marketing is an essential part of Internet marketing and is often coupled with other online marketing models for better advertisement exposure. Overall, paid search marketing is an effective tool in the field of Internet marketing.

Related Links About Search Marketing

Feel free to visit and learn more about Search Marketing:

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