Wednesday, July 11, 2018

What is Festive Marketing?

Marketing that is done during festival a celebration is known as Festive Marketing. When festivals occur, products are marketed using festive styles, coloring, and packaging that attract buyers during the festival season. Festive marketing is a part of seasonal marketing that may also include deal marketing strategies to sell products.
A picture of festive marketing.
A picture of festive marketing.

Types of Festive Marketing

Festival marketing has many variations to attract buyers who celebrate different festivals. Some of the types of festive marketing are listed below:
Celebratory Festival Marketing - Marketing that promotes products during festival celebrations is known as Celebratory Festival Marketing. 
Religious Festival Marketing - Marketing that promotes products during religious festivals is known as Religious Festival Marketing. 
Seasonal Festival Marketing - Marketing that promotes products during seasonal festivals is known as Seasonal Festival Marketing. 
Annual Festival Marketing - Marketing that promotes products during festivals that occur once a year is known as Annual Festival Marketing.

Features of Festive Marketing

Festive marketing is aligned per tradition of festive celebrations around the world. Some of the features of festive marketing are presented below:
  • Food and drink items are marketed during festive marketing.
  • Festive marketing helps people prepare for celebrations, shopping, and organizing their homes for festivities.
  • Festive marketing presents discounts on festival-based products and services to promote culture and tradition.

Benefits of Festive Marketing

Festive marketing can benefit a community by helping them to grow. Some of the benefits of festive marketing are listed below:
  • Cultural tradition can be promoted as an effect of festive marketing strategies.
  • Festive marketing sells products that can be used per festive tradition followed in the event of time.
  • Festive marketing helps promote local and regional specialties that are unique to the area of the festivity.

Doubts of Festive Marketing

Festive marketing may help only select types of communities to grow. Some of the doubts of festive marketing are listed below:
  • Some types of festive marketing strategies can only be applied to some types of festivals.
  • Festive marketing helps people gain festive-time employment, but not full-time employment.
  • Some types of festivals are only celebrated in a limited geographic area, limiting the reach of festive marketing to outsiders.

Organizing Festive Marketing

Information on festive marketing can be found from the nearest business information center in your area. Festival marketing promotes local growth and helps spread festive tradition and culture among the people. What have you learned about festive marketing today?

Related Links About Festive Marketing

Feel free to visit, share, and learn more about festive marketing:

2 comments:

  1. Is "Seasonal Festival Marketing" including farmer market?

    ReplyDelete
    Replies
    1. Farmer's markets would present seasonal specials where season-based harvested goods are displayed for sale!

      Delete

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